Marketing Strategy Review

Get expert advice on making your marketing more inclusive. We help businesses and organizations create campaigns that truly represent and support the LGBTQ+ community. Our team offers insights on language, imagery, and messaging to ensure authenticity.

Learn how to build trust and connect meaningfully with LGBTQ+ individuals and allies. We provide guidance on avoiding stereotypes, using inclusive terminology, and showcasing real diversity. Whether you’re launching a campaign or refining your brand, we’ll help you foster a welcoming and respectful presence.

Our Process

Phase 1: Discovery & Assessment

We start by understanding your objectives and evaluating your current marketing efforts.

  • Define Objectives: What does your organization hope to achieve? Are you focused on representation, avoiding missteps, fostering brand loyalty, or authentically engaging the LGBTQ+ community?

  • Audit Existing Marketing Strategy & Collateral: We review past and current marketing materials (ads, social media, website, product packaging, sponsorships) to assess representation, language, and tone.

  • Stakeholder & Community Feedback: We gather insights from LGBTQ+ employees, customers, and community leaders through interviews, focus groups, and surveys.

  • Competitive & Industry Benchmarking: We analyze industry leaders and best practices to identify areas for growth and avoid common pitfalls.

Phase 2: Strategy Development

After assessing your brand, we create a clear, actionable plan.

  • Develop Inclusive Brand Guidelines: We ensure all communications use inclusive language and imagery, with a style guide and review process.

  • Authentic Representation in Storytelling: Moving beyond surface-level representation, we help feature real LGBTQ+ voices and stories.

  • Review Sponsorship & Partnerships: We assess current sponsorships and identify meaningful opportunities to support LGBTQ+ initiatives.

Phase 3: Implementation & Activation

We put the strategy into action, ensuring inclusivity at every step.

  • Revise and Update Marketing Collateral: We refine copy, images, and messaging to better reflect diverse LGBTQ+ identities.

  • Train Marketing Teams & Leadership: Our training covers LGBTQ+ history, terminology, and inclusive advertising practices.

  • Launch & Communicate: We ensure a smooth rollout, engaging employees and stakeholders before public execution.

Phase 4: Measurement & Continuous Improvement

We track progress and refine strategies based on real-world impact.

  • Monitor Engagement & Feedback: We measure audience reactions, brand sentiment, and campaign performance.

  • Refine & Evolve the Strategy: We stay updated on LGBTQ+ trends and feedback, adjusting strategies for lasting inclusivity.

Through this structured approach, we help businesses create marketing that is not only inclusive but also deeply meaningful to the LGBTQ+ community.